For the Asics x Asphaltgold collaboration, I developed the visual identity accompanying the sneaker release. The design language extends across the shoe, packaging, and a special music project, creating a seamless storytelling experience.
The custom logo appears on both the insole and the shoebox, tying the product back to its core identity. To celebrate the launch, Asphaltgold teamed up with jazz drummer Silvan Strauss, releasing an exclusive vinyl record. I designed the record artwork as well, drawing inspiration from the sneaker’s color palette and merging it with a graphic jazz aesthetic— rhythmic shapes, abstract compositions, and harmonious tones.
The result is more than a product release: it’s a cross-genre experience, where sneakers, design, and music come together in one unified creative vision.
