Asphaltgold. "We All Walk The Same Earth" Campaign 2022
For Asphaltgold’s 2022 Black Friday campaign, I designed a collection of 15 unique t-shirts, each carrying the powerful anti-racism statement “We all walk the same earth” in a different language. In addition, a special edition unites all 15 translations on a single design.
The collection is a visual manifesto for diversity and human togetherness, using typography and global languages as design elements to strengthen the sense of belonging and shared responsibility. Instead of following the Black Friday price race, Asphaltgold chose to use its platform to raise awareness, spark conversations, and spread a clear message: Racism sucks.
